Digital marketing and digital advertising are two marketing strategies that use digital channels to promote products or services; before explaining why they make your business grow, a premise is in order.

The digital world is becoming increasingly important for companies of all sizes.

Indeed, with the increasing popularity of the Internet and mobile devices, more and more people are spending their time online.

This has created new opportunities for companies to reach their customers through digital channels.

That’s why in 2023 knowing how to communicate well and effectively can really make a difference for your business.

In this regard, we recommend you read our article on how to persuade to buy.

In addition to this article in our Blog, you will find many useful tips, advice and strategies to increase sales, such as: Remarketing, the Bait Effect, the Priming Effect, the Endowment Effect and so on.

Difference between Digital Marketing and Digital Advertising

Digital marketing is the set of marketing activities that use digital channels to promote products or services.

It is a way of reaching potential customers through the Internet and other digital platforms. Social media, apps, websites, e-mail marketing, and so on.

Digital marketing can include different strategies and techniques, such as:

SEO (Search Engine Optimisation): optimising website content to improve the site’s position in the search results of Google and other search engines.

Social media marketing: using social media to promote products or services, interact with customers and create long-term relationships.

E-mail marketing: sending promotional e-mail messages to an opt-in e-mail list to promote products or services.

Content marketing: creating and sharing valuable content to attract the attention of potential customers and lead them to action.

In contrast, digital advertising is a type of advertising that is delivered through digital channels, such as the web, apps, social media and digital advertising networks. There are different modes of digital advertising, including:

Display advertising: consists of banner advertisements on websites and apps, which are displayed to users when they browse or use these channels. Banners can be textual, graphic or animated and can be published either for a fee or free of charge.

Search advertising: consists of

Publication of sponsored ads in the search results of search engines such as Google.

Ads are displayed when users perform searches using specific keywords. These are ranked according to their relevance and the price offered by the advertiser.

Social media advertising: this consists of placing ads on social media, such as Facebook, Instagram, LinkedIn and Twitter. Ads can be targeted according to various factors. Such as age, gender, geographical location and user interests.

Video advertising: consists of video ads on platforms such as YouTube, Vimeo and Hulu. Ads can be displayed before, during or after videos. They can be targeted according to different factors, such as age, gender, geographic location and users’ interests.

Digital advertising has become a powerful tool for companies wishing to reach a large and targeted audience. Indeed, it makes it possible to target ads according to different variables and to precisely measure their performance. However, it can also be complex and require specific knowledge to achieve maximum success.

Marketing and advertising because they make your business grow

Digital marketing and digital advertising are important for your business for several reasons:

Reaching a wide audience: Digital channels, such as social media, search engines and websites, allow you to reach a wide, targeted audience. For example, it is possible to create social media ads that are shown only to people of a certain age or who reside in a particular geographic area.

Performance measurement: Digital marketing and digital advertising allows the performance of campaigns to be tracked in detail. For example, data analysis tools can be used to understand how many people saw an ad and how many of them made a purchase.

Message customisation: Digital marketing and digital advertising allow messages to be customised according to the target audience. For example, different messages can be created for people of different ages or living in different geographical areas.

Interaction with customers: Digital channels make it easy to interact with customers through comments, reviews and direct messages. This can help create lasting relationships with customers and build customer loyalty.

Costs: In general, digital marketing and digital advertising have lower costs than advertising.

traditional, such as advertisements in the press or on television. This makes them an attractive option for small and medium-sized companies with a limited budget.

In summary, digital marketing and digital advertising are important for companies because they allow them to reach a large, targeted audience, track campaign performance, personalise messages, interact with customers and do all this at relatively low cost.