Today, we at Made will be answering the question “Website Creation: why many companies do not have a website”.

It may seem paradoxical almost at the dawn of 2023 that there are still companies that have not perceived the advantages of having a website and that are foreclosing a very large slice of potential customers from the digital market; yet this is the case, but why?

Visibility

Companies that do not have a website have not perceived the value this can bring in terms of visibility. In fact, having a website, especially a well-positioned one, brings visibility that you could not otherwise have. The latter aspect should not be underestimated because as Bill Gates said, ‘if your business is not on the Internet, your business does not exist’.

A website can contribute to the visibility of a company or organisation in several ways:

• • Providing a visible online presence: a website is a digital resource that users can easily find via search engines such as Google. It makes the company or organisation more visible to users searching for information about its business.
  • Allows you to promote your business: a website can be used to present the products or services offered by the company or organisation and to promote its activities through digital marketing. In this way, a website can help increase the visibility of the company or organisation.
  • It offers an authoritative online presence: a well-designed and managed website can help build the authority and reputation of a company or organisation. Increasing its online visibility and prestige.
  • Allows interaction with users: a website can provide users with the opportunity to interact with the company or organisation through contact forms, forums or other communication features.

In this way, a website can increase the visibility of the company or organisation and create opportunities for engagement with users.

Credibility

Another aspect that is certainly underestimated by companies that do not have a website is the credibility it can bring to their business.

By creating a website, you give your company the opportunity to grow, to be more professional in the eyes of consumers.

Furthermore, a company that does not have a presence on the Internet will not generate any trust, on the contrary it will lack credibility.

A website can create credibility for several reasons. Here are some of the main reasons:

• • • Professional design: a well-designed and well-maintained website can give the impression that the company or professional behind it is serious and professional.
    • Quality content: providing informative and quality content can help demonstrate the experience and expertise of a company or professional.
    • Comprehensive and easy-to-find contact information: providing comprehensive and easy-to-find contact information can help demonstrate the transparency and availability of a company or professional.
    • Reviews and testimonials: positive reviews and testimonials from satisfied customers can help build credibility. Demonstrating the quality of the products or services offered.
    • Credentials and certifications: if a company or professional has internationally recognised credentials or certifications, this can help build credibility.
    • Digital marketing activities: using effective digital marketing strategies, such as SEO and social media marketing, can help get a company or professional’s website found.

Therefore, realising a professional website is highly recommended to add prestige and increase the chances of success also for local businesses; we have talked about this HERE.

Stability

This is among the aspects least taken into account by those who do not yet have a website, and that is a pity.

A website can contribute to the stability of a company or organisation in several ways:

• It constitutes a stable and lasting online presence: a website is a digital resource that remains available to users at all times. Unlike other platforms such as social media, which can change quickly or become less popular over time.
• Provides comprehensive and up-to-date information: a website can be used to present detailed information about a company or organisation, including its activities, products or services, policies and job opportunities. In this way, users can always have access to complete and up-to-date information about the company.
• Provides an authoritative online presence: a well-designed and managed website can help build the authority and reputation of a company or organisation, as it is a reliable source of information and a reference point for users.
• Reaching new customers and partners: a website can be used to attract new customers and partners through online advertising and other digital marketing strategies.

In this way, a website can help expand the customer and partner base of the company or organisation.

Achieving Global Reach

One of the indisputable advantages of owning a website is that it increases the reach of your business.

This is because anyone with access to the Internet will be able to see what you offer and not just those who go directly to your branches or offices.

Having local customers is great but there is a whole world out there and many potential customers you have not yet met.
This opportunity is certainly not taken into account by those entrepreneurs who do not have a website for their business.

They also underestimate that 88% of consumers will look for information online before buying.

What will potential customers do when they need a product/service if they cannot find you online? Simple, they will buy from your competitors!

This trend in purchasing behaviour underlines the importance of a website for all companies.

Always there for customers

Ignoring this great advantage is surely the biggest mistake those who choose not to have a website make.

One of the main advantages of a website is that it is always available to customers.

This means that users can access the website at any time, 24 hours a day, 7 days a week, regardless of the time of day or geographical location.

This is particularly useful for companies or organisations offering products or services online, as customers can purchase or book products or services at any time, without having to physically go to a shop or office.

A website can be used to provide complete and up-to-date information on the products or services offered by the company or organisation, including descriptions, prices and conditions of sale.

In this way, customers can easily obtain all the information they need to make a purchasing decision.

Another advantage is that a website can be used to provide assistance and support to customers, e.g. through contact forms, live chat or FAQ sections.

Indeed, customers can get answers to their questions or solve any problems quickly and conveniently.

In summary, the fact that a website is always available to customers is an advantage both for the companies or organisations operating it, as they can reach a global audience and increase sales, and for customers, as they can obtain complete and up-to-date information and receive assistance quickly and conveniently.

This will be valuable for both you and your customers in many ways.

Web Site Design: should every company have a site?

The unequivocal answer is yes! Whatever you do, a website is essential today.

It is no secret to anyone that the COVID-19 pandemic has disrupted purchasing habits and accelerated the process of corporate digitisation.

The Pandemic has taught a multitude of lessons; the most important one, at the corporate level, is that having a website is essential to not fall behind and lose the competitive advantages that only an online presence can provide.

In general, a website can be a very useful resource for companies and organisations of all sizes and sectors.

However, there are some considerations to be made when determining whether a website is appropriate for a particular company or organisation:

• Type of business: If the company or organisation offers products or services that can be sold or booked online, having a website can be particularly useful for increasing sales and reaching a global audience. Even if the company or organisation does not offer products or services that can be sold online, a website can still be useful for providing comprehensive and up-to-date information on the products or services offered and for creating opportunities for customer engagement.

• Target audience: the target audience of the company or organisation is wide and diverse. Having a website can be particularly useful for reaching this audience and promoting the company or organisation. However, even if the target audience is narrower, a website can still be useful to provide comprehensive and up-to-date information and to create opportunities for engagement.
• Available resources: having a website requires time and resources to design, develop and maintain it. If the company or organisation has limited resources, it may be more convenient to use other platforms or channels to reach the public.

Web Site Design: Our Conclusions

Developing websites can be a complex process that requires various skills and resources.

However, a well-designed and developed website can be a very useful resource for companies and organisations. This is because it can help build authority and reputation. Not only that, but it can also increase visibility, reach a global audience and generate sales.

However, it is important to define the objectives of the site by choosing the appropriate domain and hosting.

Design the site to make the user experience as pleasant as possible.

Develop the site using an appropriate programming language, promote the site to increase visibility and attract traffic, and maintain the site by regularly updating the content and resolving any technical issues.

It is important to note that the development of a website can be an evolving process.

It may be necessary to adapt the site to the changing needs of the company or organisation and to market trends.

Therefore, it is important to be flexible and ready to make adjustments over time to ensure that the website remains effective and functional.

We hope you have enjoyed the information and that above all it will be useful to you.

If you are planning to start a business or if you already have one and do not yet have a website or want to renovate it, we believe that the real question is not whether or not to have a website, but the right time.

E, secondo la nostra esperienza, il momento migliore è quando ti fidi di ciò fai e vendi.